Day: September 28, 2018

SEO in Content Marketing – Leverage Google Search to Scale Your BlogSEO in Content Marketing – Leverage Google Search to Scale Your Blog

Unless you know for sure you don’t want to be seen on the search engines, SEO is – to be general – for everyone. When someone’s website is correctly search engine optimized, a huge part of their success comes from inbound links from earned, owned, and paid media.

Content marketing works very well in tandem with ethical, Google-compliant SEO, because content marketers need both social media & SEO to attract, convert and engage clients, and social media is essential to SEO for real businesses. Content marketers who document their strategy are nearly twice as apt to have concrete results from their content marketing strategy, as those content marketers who don’t document their work.

Hence, when you choose a content marketer, choose one like TripleAgent Digital Media SEO who tracks everything they do, as well as your website analytics, so you’re able to measure your results.

Social Media in Your SEO Content Strategy

The first way to get strong social signals, and a powerful presence on social media is to make out a social strategy of your own. Society has shifted from printed media & TV to online media, and more recently, to mobile. What that means is audiences are consuming content in new, savvy & untapped ways. You have to place yourself where they go the most.

Want to Expand Your Content and Get Seen? Use Guest Blogging

Owing to the improved complexity of Google’s algorithm over the years, new websites do take longer to appear in the high search rankings compared to older ones. Understand that patience pays off; white-hat SEO in 2018, 2019 and beyond is like growing a six-pack, in that results don’t magically come within a month. http://tripleagentdigitalmedia.com works on this philosophy to set a long-term strategy to solidify the queries, impressions & clicks you get from Google, which, from a business perspective, translates to a greater return-on-investment and more profits.

Because truly ethical & effective SEO work is long-term, when you have a new website and when people search for the topics you write about, your website will not be in the search rankings, and you won’t capture your desired traffic from the start. After laying out a social media foundation for your website, guest blogging can give you a tremendous push in this exposure.

Guest blogging allows you to network with other bloggers in your industry and is a great means of attracting traffic & authority to your website. Simply make a list of topics on your site for which you desire to rank, and reach out to bloggers in those niches with exact keywords for those topics in mind.

Also note that if you’re migrating your content from an old website to your new one, you want to make sure any visitors that go to the URLs on your old site, get redirected to their equivalents on your new site… hence, your visitors will wind up on their intended destination. To preserve the user experience like this, use HTTP 301 redirects so that Google knows you’ve moved to the new domain for good. When Google sees that, your old site’s authority can “seep into” the new site, helping it to approach or match the old site in its existing rankings.

Now that you’ve posted, marketed and shared your content, your next step is to diligently monitor your site’s performance – especially the queries, impressions & clicks – using Google Analytics. It can be time-consuming, but TripleAgent Digital Media can help you with that.

5 Aspects Of Prudent Financial Advice5 Aspects Of Prudent Financial Advice

When making financial investments, it is common for investors to direct their focus on potential income and not look at the potential risks. Such a strategy is more often seen during situations where there has been an extended period of market prosperity. But it is during tough times that investors pull in their resources to try and avoid risk, much of which is only possible through prudent financial advice.

When seeking such guidance even if from reputable advisors, it is wise for investors to understand the following issues that denote judicious financial counsel:

1. Recognition That Markets Work

The prices of securities fluctuate constantly, and thus new information develops and is continuously evaluated by traders and investors alike, with the aim of identifying an equilibrium for the prices that reflect the trade-off point between returns and risks. As such, any advice should not focus on foretelling the future. Instead of trying to outguess the market, advisors should acknowledge that the markets work and share information based on current affairs that help investors gain as many returns as possible.

2. Investment Risk Management

The desire for higher returns that most investors have is the reason there has been a rise in riskier investment products, and some are nearly impossible to understand. The reputable financial advisors should focus on risk management by developing a highly diversified investment portfolio for their clients that expose and take into account the risks associated with higher ROIs. In short, they advise investors to consider options they feel is appropriate for them with limited exposure to risks.

3. Focus On Education

The game of investment is one best played when fully informed; with information is it easier to appreciate the elements of good investing. In short, an educated investor has the knowledge needed to formulate a smart financial plan that leads to informed decision making, and one that is devoid of potentially damaging steps / ideas. Conversely, the financial advice should also educate clients on how to decipher sound bites in the markets and how to differentiate them from the white noise.

4. Fiduciary, Transparency and Integrity

Part of the guidance shared by the financial advisor to the investor should include strategies for structuring an investment plan is more about the client’s interest and not what the advisor wishes to achieve or is providing. It is more about matching the investor’s risk appetite while guiding them along the paths that lead them to their financial goal. All that exemplifies the level of transparency and integrity of the financial counsel.

5. Adhering To Investment Principles

Every investment faces an amount of risk. Interestingly, new investors have a ever changing appetite for risk and will often abandon their investment principles at the wrong time. For example, they take too low a risk after a significant market drop or great danger when the markets look promising. As for the experienced investors, they tend not to be taken by the folly of short-term speculation. Instead, they rely on the wisdom of long-term investing. In short, the essence of any prudent financial advice should adhere to investment principles that do not magnify risk through speculative leveraging.

We hope that this article has been helpful, but for more information, we recommend you look at this website